Sonny Long

Ranging Reporter/Nonprofit Reporter

E-mail Sonny
Call Sonny: 361-580-6585

I am a Ranging Reporter for the Victoria Advocate, with DeWitt County and Lavaca County as my primary territories. I also handle stories on the nonprofit beat.
I have been with the paper since November 2005 and originally worked out of the Cuero Bureau.

I have been writing since elementary school when I penned my first poem.

Born in Dothan, Ala., the son of a coach, I spent my youth in Pelham, Ga., Thomasville, Ga., and my high school days in Adel, Ga. I attended Valdosta State College before joining the U.S. Army in 1976.

In the Army I was as editor of the Fort Ord Panorama base newspaper and in the public relations office of the Third U.S. Infantry, the Old Guard, the Presidential Honor Guard based near Washington, D.C. While in Washington, I covered the Old Guard's participation in the 1980 Winter Olympics in Lake Placid, N.Y., as well as at numerous ceremonial functions at the White House and Pentagon.

I am journalism graduate of Auburn University with a Master's Degree in Communications from the University of Texas at Austin.

While at Auburn University, I worked as a student assistant in the Sports Information Office and as a stringer for local and state newspapers. After graduation, I worked as a public relations assistant in the Southeastern Conference Commissioner's Office in Birmingham. I was an assistant editor of an SEC Football Media Guide that was honored nationally by the Sports Information Directors of America as Best in the Nation.

After completing graduate work at the University of Texas, I worked out of the Dallas office as publications specialists for Host Communications based in Lexington, Ky. The publications I was responsible for included media guides and game programs for UT, Southern Methodist University and the Cotton Bowl.

I then worked as sports editor of the Citizens-Journal, an Atlanta, Texas bi-weekly newspaper until 1990. While there, I won an East Texas Press Association Award for column writing.

I founded Pine Country Media in 1991 as the Pine Country Bulletin, a free, three-time weekly community newspaper in newsletter format that received critical acclaim as a news source in East Texas.

Expansion came in 1992 with the Pine Country Magazine -- a keepsake four-color publication -- which was published semiannually. The Internet regional news service,, went on-line in September of 1997.

Pine County Media was dissolved in 2005 when I came to work for the Advocate.

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