House of Bread creates 100-pound cinnamon roll (w/video)

House of Bread

• WHERE: Whispering Creek Shopping Center, 6304 N. Navarro St.

• HOURS: 6:30 a.m.-6 p.m. Monday-Friday; 7 a.m.-5:30 p.m. Saturday; 8 a.m.-4 p.m. Sunday

The Whispering Creek Shopping Center was dark and abandoned at 6 a.m. Nov. 16, save for the white light spilling from a new addition to Victoria's food scene.

A sweet warmth filled the air inside House of Bread as the aroma of freshly baking bread wafted through the bakery, where employees had already been working for hours to make the day's baked goods.

As they tirelessly rolled out dough in a race with the rising sun, a special goal was on the horizon for the bakers this day: the biggest cinnamon roll Victoria has ever seen.

In celebration of the store's official grand opening event, the staff created a 100-pound cinnamon roll for patrons to ogle and snack.

Armed with 75 pounds of white flour, 35 pounds of honey, 30 pounds of brown sugar and a whole lot of cinnamon, the staff kneaded, rolled and shaped.

The pastry spanned eight regular baking pans and had to be assembled in two parts to fit into the bakery's oven.

Although the store has actually been open since Sept. 26, the owners decided they wanted to gain a better grasp on the business before making their presence in the community official.

"I'm really excited about it," owner Tom Fitzwilliam, 58, said about the opening. "I'm excited about seeing that 100-pound cinnamon roll come out of the oven."

As the timer dinged, the staff gathered to transition the pans from the oven to the table, carefully lifting the pans over two of their heads to keep the roll steady.

With some careful rearranging and several pitchers full of frosting, the golden ropes were ready to help usher the bakery into the community in a way Fitzwilliam saw fit.

"Who doesn't love a cinnamon roll?" he said. "Especially fresh, hot, out of the oven."